I recently attended Cisco Live in San Diego last week and wanted to share some of my impressions of the show.
First of all, the weather was a disappointment. I’m a native Californian (the northern state of course) and I was looking forward to some sweet weather instead of the cool overcast climate. It’s been so nice in Boston, I have been spoiled.
Attendance was huge. I heard something north of 17,000 attendees. I don’t know if that was actual attendees or registrations. But, it was a significant number and I had several engaging conversations about data center trends, applications, as well as general storage inquiries with the attendees.
Presenting at the Intel Booth
My buddies at Intel asked to make a couple of presentations at their booth and I spoke on the current status of 10GbE adoption and the value it offers. My two presentations were in the morning of the first two full days of the show. Things didn’t look good when only a few attendees were seated at the time we were about to start. My first impression seeing the empty seats in the theater was, “the Intel employees better make a great audience.”
Fortunately, the 20 or so seats filled just as I started with more visitors standing in the back and side. The number of attendees doubled the second day, so maybe I built a reputation. Yeah, right.
Anyway, let me share just a couple of the ideas from my presentation here:
1) 10GbE is an ideal network infrastructure that offers great flexibility and performance with the ability to support a variety of workloads and applications. For storage, both block and file based protocols are supported which is ideal for today’s highly virtualized infrastructures.
2) The ability to consolidate data traffic over a shared network promises significant capital and operational benefits for organizations currently supporting data centers with mixed network technologies. These benefits include fewer ports, cables, and components which mean less equipment to purchase, manage, power and cool. Goodness all around.
3) There are a couple of applications in particular that are making 10GbE particularly useful.
- Virtualization – high VM density drives increase bandwidth requirements from server to storage
- Flash / SSD – flash memory drives increased performance at both the server and storage which requires increased bandwidth
After the presentation, I asked for questions and was pleased with the number and quality of questions. Sure, we were giving away swag (Intel t-shirts). But, the relevance of the questions was particularly interesting. Many customers were considering deploying converged networks or just moving to Ethernet from Fibre Channel infrastructures. Some of the questions included, where would you position iSCSI vs FCoE? What are the ideal use cases for each? When do you expect to see 40GbE or 100GbE and for what applications? What about other network technologies, such as Infiniband?
Interestingly, very few if any were planning to move to 16Gb Fibre Channel. Now, this was a Cisco show, so I would expect attendees to be there because they favor Cisco’s message and technology or are in the process of evaluating it. So, given Cisco’s strength and investment in 10GbE, it shouldn’t be a surprise that most attendees at the show, or at least my presentation, were leaning that direction. But, I didn’t expect it to be so one sided.
Conclusion
Interest in vendor technology shows is clearly surpassing other industry events, and Cisco Live is no exception. And each Cisco Live event continues to reflect greater interest from customers in 10GbE in the datacenter.
